Suppose you have a book full of mathematical formulas but you don't know how to relate the concepts to application-based questions. So even though you have all the information you need to solve a math problem, the book's utility to you is zero, right? There is always the need to find the right balance between everything. The formulas and its application, between joy and sufferings, between appetite and aversion and so is the same for the functional core of the business and some hardcore analytics. Analysis of the data available to the business is segregated and made readable for its application to the business processes.
about 27 days ago