Amazon Origin and Success Story
Brand Games

Amazon Origin and Success Story

“Alexa! When will my next order arrive?” Are you feeling restless while waiting for your order to arrive?

Continue Reading about 1 years ago
5 Powerful Life Lessons from Gautam Adani on his 60th Birthday
Big Shots

5 Powerful Life Lessons from Gautam Adani on his 60th Birthday

Word on the street is, the reason he doesn't have a single white hair, even at 60... Fortune ne kiya kamaal!

Continue Reading about 1 years ago
The Uber Story: Lessons From Travis Kalanick
Big Shots

The Uber Story: Lessons From Travis Kalanick's Life

Once upon a time, two gentlemen stuck on a snowy evening in Paris were waiting for a miracle to happen. Or in other words, they were waiting for a taxi. Until they realize, “What if you could request a ride simply by tapping your phone?”

Continue Reading about 1 years ago
The Success Story & Business Model of BoAt
Big Shots

The Success Story & Business Model of BoAt

What comes to mind when we hear ‘Earphones’? Think think? Today, we will be talking about a brand that didn’t even exist a few years ago & now it is the market leader in the audio segment. You guessed it right, BoAt it is!

Continue Reading about 1 years ago
BYJU
Startups

BYJU's scammy past and all its acquisitions

We are talking about India’s most-valued startup, its value pegged at $22 billion as of December 2021. BYJU’s has risen to the top, and has been dragged through the mud, all so that it could rule the ed-tech domain in India. 

Continue Reading about 2 years ago
Louis Vuitton: The origin and the takeover story!
Brand Games

Louis Vuitton: The origin and the takeover story!

It’s Loo-ee Vuh-tawn. Not Lou-iss Vuii-tton. The number one luxury brand in the world, under the mega-conglomerate LVMH, is valued at 329 billion US dollars as of 2021. The owner of this brand is the third richest person standing on the face of the Earth today, with a net worth of 188.6 billion US dollars.

Continue Reading about 2 years ago
Tata Sons: The Heir Misfortune
Brand Games

Tata Sons: The Heir Misfortune

In her article, a colleague of mine recently wrote, “Chappal Bata ki. Aur naukari Tata ki”. While I had never heard the line myself, it wasn’t hard to believe that such a phrase would exist for one of India’s most well-reputed companies.

Continue Reading about 2 years ago
How NOT Diversifying saved Symphony from Bankruptcy
Brand Games

How NOT Diversifying saved Symphony from Bankruptcy

“We didn’t know if we would survive... Closing down the company and moving on to something else—leaving behind a trail of debt—would have been the easiest thing to do. But we didn’t want that.”

Continue Reading about 2 years ago
Is our Future all about Decentraland?
Business

Is our Future all about Decentraland?

​​​It’s 2060. Wondering where the 90s peeps are? Well, let me tell you, ladies and gentlemen; they are at the Metaverse enjoying life in whichever avatar or age they wish to be! (No kidding!) 

Continue Reading about 2 years ago
When a 95 year old defeated America
Brand Games

When a 95 year old defeated America's Biggest Furniture Brand

Do you know who "Rosie the Riveter" is? She is a character from the American Industrial Movement meant to inspire women to join the workforce. The bandana-clad Rosie was an inspiration. She led the femme-Americana to join the very male-led industries as aviation, arms & ammunition, and the forces.

Continue Reading about 2 years ago
Is Micromax secretly a Chinese Company?
Startups

Is Micromax secretly a Chinese Company?

An Indian smartphone brand, which once was a market leader with more than 50% market share, has a market share of 0.5% today.

Continue Reading about 2 years ago
Why Godrej Group loves Bank Robbery
Brand Games

Why Godrej Group loves Bank Robbery

Today’s story starts in 1890 when a young Parsi boy, fresh out of law school, started working in a well-known company in Tanzania. His name was Ardeshir Godrej, the first child out of six children of Burjorji and Dosibai Godrej. 

Continue Reading about 2 years ago
How Carpenters created Fevicol
Brand Games

How Carpenters created Fevicol

“Pehle Law ki padhai Ki...Uske baad Bharat Chhodo Andolan kiya...Uske baad Law khatam karke wood trading aur import business karne laga. Agar import business karna tha toh law kyu kiya?”

Continue Reading about 2 years ago
Himalaya: The company that bottled Ayurveda
Brand Games

Himalaya: The company that bottled Ayurveda

Our story today started 90 years ago. Deep in the thick forests of Burma, a few elephants were going frantic. A man was out on his nature walk when he saw the elephants so restless. He stood at a distance and observed them. There came another man who fed them some leaves, as it looked from the distance. He kept observing the elephants, and in a while, they were calmed down and as quiet as a cool breeze. 

Continue Reading about 2 years ago
Ranbaxy : Family Feud, Scams and More
Business

Ranbaxy : Family Feud, Scams and More

Everyone has a role in their family, mine is Dawai ka Ramu Kaka(I am responsible for fetching medicines in my household, sometimes mine too).

Continue Reading about 2 years ago
The Coconut Oil Mafia, HUL
Big Shots

The Coconut Oil Mafia, HUL

Take a deep breath and think about your childhood, the memories of the first day of school, or the summer holidays, those silly fights with the siblings, and that bachpan ka ghar. There is no end to these memories and one among such is, Mummy ke hath ki oil-champi especially on those chilly winters!  

Continue Reading about 2 years ago
Amul: The freedom fighting company
Big Shots

Amul: The freedom fighting company

🎡Ye desh hai veer jawano ka, albelo ka, mastano ka, revolutionary companies ka, is desh ka yaro, hoyeeee!🎡

Continue Reading about 2 years ago
MRF: From selling Balloons on the streets to becoming a Tyre Giant
Brand Games

MRF: From selling Balloons on the streets to becoming a Tyre Giant

The year is 1946, a young man named K.M Mammen Mappillai is wandering around the streets of Madras selling balloons. Born to a Christian family in Kerala with nine other siblings, Mammen had no idea that those balloons were building blocks to his success. 

Continue Reading about 2 years ago