Posts Tagged: branding

Legal

All about Series of Marks

Series marks or Series of trademarks refer to a plurality of marks which have either a common suffix or prefix. The 'Mc' series in McDonald's is an excellent illustration of a series mark. This family of trademarks includes McCafe, McPuff, Chicken McNuggets, McVeggie, and many others. It is a relatively new concept, however, there are some provisions for it in the Trademarks Act of 1999. Series marks help form an association amongst the products as they fall within the same family of marks and distinguish them from the other range of products. These series of marks can be registered within one application whereby certain particular characters can be granted additional protection.

Legal

Importance of Certification Mark

Often we come across advertisements of a Prestige cooker stating that the product is 'ISI certified' or a warning issued in public interest asking the buyer to check their jewelry for a 'hallmark.' A certification mark is a label on a product that shows it meets established standards and regulations. It assures consumers that the product is high-quality, meets specific requirements, and has the necessary documentation.

Legal

Collective Marks and their Advantages

"Collective mark" means a trademark capable of distinguishing the goods or services of members of an organization of persons which are not a partnership within the ambit of the Indian Partnership Act, 1932, which is the owner of the trademarks from those of others, it is so defined in section 2(1)(g) of the Trade Marks Act, 1999. They are used by associations to relate themselves with a level of quality or accuracy. Associations have to ensure compliance of specific quality standards, only then the members can use the mark. The owner of the collective trademark can even be a public entity or a cooperative. The organization should be of a kind that is capable of suing and being sued. The primary purpose of a collective mark is to protect the consumer against misleading practices. Any group of people with a common goal may be considered a collective.

Legal

Why is it important to register Copyrights?

Copyright is a bundle of rights including the right to reproduction, adaptation, and translation of the work that is vested by the law upon the creators of literary, dramatic, musical and artistic works and the producers of the cinematographic films and sound recordings.

Legal

Trademark Licensing and its Essentials

Trademark licensing is when a person who is the owner of the Trademark authorizes a third party to use his mark in the course of trade with regards to royalty over the sale of products or services that are licensed under the trademark. In other words, when the owner of the trademark allows the usage of the mark by others without transferring the ownership, it is trademark licensing.

Legal

Trademark Registration Process

We all know that building a brand's identity takes a lot of time, effort, and money. Usually, this involves creating unique symbols like a brand name, logo, slogan, packaging, color combinations, and even sounds.

Legal

What is Trademark Licensing?

A trademark is a word, name, symbol which is associated with some goods and services. The purpose of providing symbol of trademark is to distinguish the product of one industry from another. A trademark not only gives the owner exclusive right to use mark but allows the owner to prevent the other to use the similar mark which may lead to a confusion among the general public. A trademark in India is governed by Trademark Act, 1999 and Trademark Rules, 2017.

All about Series of Marks

Importance of Certification Mark

Collective Marks and their Advantages

Why is it important to register Copyrights?

Trademark Licensing and its Essentials

Trademark Registration Process

What is Trademark Licensing?

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