When a 95 year old defeated America
Brand Games

When a 95 year old defeated America's Biggest Furniture Brand

Do you know who "Rosie the Riveter" is? She is a character from the American Industrial Movement meant to inspire women to join the workforce. The bandana-clad Rosie was an inspiration. She led the femme-Americana to join the very male-led industries as aviation, arms & ammunition, and the forces.

Continue Reading about 2 years ago
Is Micromax secretly a Chinese Company?
Startups

Is Micromax secretly a Chinese Company?

An Indian smartphone brand, which once was a market leader with more than 50% market share, has a market share of 0.5% today.

Continue Reading about 2 years ago
How Carpenters created Fevicol
Brand Games

How Carpenters created Fevicol

“Pehle Law ki padhai Ki...Uske baad Bharat Chhodo Andolan kiya...Uske baad Law khatam karke wood trading aur import business karne laga. Agar import business karna tha toh law kyu kiya?”

Continue Reading about 2 years ago
Himalaya: The company that bottled Ayurveda
Brand Games

Himalaya: The company that bottled Ayurveda

Our story today started 90 years ago. Deep in the thick forests of Burma, a few elephants were going frantic. A man was out on his nature walk when he saw the elephants so restless. He stood at a distance and observed them. There came another man who fed them some leaves, as it looked from the distance. He kept observing the elephants, and in a while, they were calmed down and as quiet as a cool breeze. 

Continue Reading about 2 years ago
Ranbaxy : Family Feud, Scams and More
Business

Ranbaxy : Family Feud, Scams and More

Everyone has a role in their family, mine is Dawai ka Ramu Kaka(I am responsible for fetching medicines in my household, sometimes mine too).

Continue Reading about 2 years ago
The Coconut Oil Mafia, HUL
Big Shots

The Coconut Oil Mafia, HUL

Take a deep breath and think about your childhood, the memories of the first day of school, or the summer holidays, those silly fights with the siblings, and that bachpan ka ghar. There is no end to these memories and one among such is, Mummy ke hath ki oil-champi especially on those chilly winters!  

Continue Reading about 2 years ago
How Cred Burned Money To Earn A Single Rupee: Was It Really Worth It?
Business

How Cred Burned Money To Earn A Single Rupee: Was It Really Worth It?

Remember, Anil Kapoor, Madhuri Dixit and Bappi Lahiri dancing and singing to weird but surprisingly catchy tunes, every time there was a match break? Every year, IPL picks up some big brands as its partners and sponsors, who display their annoyingly repetitive ads (we hope you’ll all agree), each time there’s a telecast break. 

Continue Reading about 3 years ago