The Rise and Fall of Videocon: A Detailed Account of Its Success and Decline
Business

The Rise and Fall of Videocon: A Detailed Account of Its Success and Decline

From BnW to Colour TVs to LCD/LED to Smart TVs- the evolution of the television has been quite a journey! But did you know that Videocon was the first company to launch colour TVs in India in 1982? Without Videocon's colour TVs, modern-day Android TVs would have been a distant dream for us.

Continue Reading about 3 years ago
BharatPe: All About Bharat’s Flying Future Unicorn
Startups

BharatPe: All About Bharat’s Flying Future Unicorn

Unicorns and Unicorns everywhere!  Relax, we're not talking about the mythical creatures but something even more exciting! We're talking about the startup trend, which is on the rise in India these days. Yes, for the past few years, India has been witnessing a great startup uprising, with some of them being phenomenally good enough to put India on the maps of foreign investors. One such startup is Bharatpe, which is currently “the talk of the town”. 

Continue Reading about 3 years ago
How Cred Burned Money To Earn A Single Rupee: Was It Really Worth It?
Business

How Cred Burned Money To Earn A Single Rupee: Was It Really Worth It?

Remember, Anil Kapoor, Madhuri Dixit and Bappi Lahiri dancing and singing to weird but surprisingly catchy tunes, every time there was a match break? Every year, IPL picks up some big brands as its partners and sponsors, who display their annoyingly repetitive ads (we hope you’ll all agree), each time there’s a telecast break. 

Continue Reading about 3 years ago
The Downfall of Future Retail
Business

The Downfall of Future Retail

The story of Future Retail is a classic story of riches to rags. Once a market leader of the retail segment, Future Retail's poor management eventually led the entire company to an unfortunate sell-off. 

Continue Reading about 3 years ago
Whatsapp Privacy Policy: How secure are your whatsapp chats?
Recent Updates

Whatsapp Privacy Policy: How secure are your whatsapp chats?

Lately, Whatsapp has been creating headlines and outcry amongst the technology experts or the billionaires, government organizations and specially the privacy advocates. All the Whatsapp users would have come across a pop-up screen a few days back that asked them to accept the terms and policies whatsoever presented to them by the application company. Some might have agreed without reading while others found it too vulnerable to their privacy. On one hand Whatsapp tells that the changes are significant ones to integrate better with the other Facebook products and on the other, it was made to push the deadline for the same to the month of May. But before that, let’s know why it is updated as a controversial one.

Continue Reading about 3 years ago
Asian Paints: The Giant of India’s Paint Industry
Brand Games

Asian Paints: The Giant of India’s Paint Industry

Back in 1942, World War II laid a temporary ban on the import of paints in India. At the time, only a few foreign paint companies and an established Indian player, Shalimar paints were available in the market. 

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Anil Ambani: The Story of Riches to Rags
Business

Anil Ambani: The Story of Riches to Rags

Once among the world's richest men, Anil Ambani is in the midst of a crumbling situation today. Surrounded by billions of debt, there came such a bad time for this once-billionaire that in 2019, his entire business's equity value crashed to $523 million. 

Continue Reading about 3 years ago
The Revival of Jet Airways: In the Making
Brand Games

The Revival of Jet Airways: In the Making

Throughout the Indian history, whenever the ruling government has been found fishing for a compliment, the opposition is always prepared to hit back with a few common problems, the most common one being the evergreen Indian problem of "unemployment". Unemployment in India has been a continuing problem for decades but has never been solved to the fullest. However, the problem always takes a massive leap whenever instances of mass unemployment occur, all at the same time.

Continue Reading about 3 years ago
The Business Model of Dream11
Invest

The Business Model of Dream11

"The company which made betting legal."

Continue Reading about 4 years ago
The Indian Speciality Chemicals Industry
Business

The Indian Speciality Chemicals Industry

The chemical industry is pivotal in the industrial and agricultural development of a country. It provides building blocks for several downstream industries such as papers, paints, textiles, soaps, detergents, etc. 

Continue Reading about 4 years ago
Understanding the Rise, Fall and Revival of Bhushan Power and Steel
Brand Games

Understanding the Rise, Fall and Revival of Bhushan Power and Steel

Bhushan Power and Steel Limited which was once a leader in the Indian steel sector is now in the headlines again. You might have witnessed a company going from nothing to reaching the top of the pyramid. And then, there are others which were once a shining-star and became a fallen star later.

Continue Reading about 4 years ago
Ruchi Soya: Story of the Rise of a Fallen Soldier
Brand Games

Ruchi Soya: Story of the Rise of a Fallen Soldier

"You either get it all or go home empty-handed. " While everyone expected this year to be another joyous ride, it didn't turn out to be so. The world was soaked with unfortunate events right from the beginning. And the stock market has been no exception.  

Continue Reading about 4 years ago
Formative Labour Code Bills 2020
Recent Updates

Formative Labour Code Bills 2020

Among the many bills rushed through the Parliament during this Monsoon Session, three of them were the very important labour code bills. These are the Industrial Relations Code Bill, 2020, Code on Social Security Bill, 2020 and the Occupational Safety, Health and Working Conditions Code Bill, 2020.

Continue Reading about 4 years ago
Master Class 8: 7 Things to look for in an Annual Report
Stock Market

Master Class 8: 7 Things to look for in an Annual Report

We all love James Bond. When it comes to the market, we wish we would be one because understanding the company is no child's play. But if we said that there is an easy way for it, would you believe it? A way that does require you to go for missions or kill a bunch of people for it. Yes, you can find it all by reading the annual reports of the company. From strengths to weaknesses, the financial statement has it all. But the trickiest part is how you read it. Are you ready to find out? Then read further.

Continue Reading about 4 years ago
What are the 10 Labour Laws that every employee must know?
Legal

What are the 10 Labour Laws that every employee must know?

Did you know that India is among the 10 worst countries for working people according to the Global Rights Index 2020 which ranks 144 countries on the degree of respect for worker’s rights. Labour laws and reforms have been a controversial topic which no one wants to discuss and the majority of the population of India are not aware about their labour laws especially the daily wage laborers and even sometimes the employees working in huge establishments.

Continue Reading about 4 years ago
Parle-G clocks record sales during coronavirus lockdown
Macro Moves

Parle-G clocks record sales during coronavirus lockdown

There are some situations which are known as marketing opportunities. Now, these opportunities could be created and exploited but, many a times it so happens that these opportunities are already there, and the brands only need to spot them. Sometimes these opportunities knock the door in a weird way, and it becomes quite interesting to read about them as a third person. Because the brands which are involved in such situations have to make decisions which could make them or break them at that moment.

Continue Reading about 4 years ago
How to Manage a Product cost effectively?
Macro Moves

How to Manage a Product cost effectively?

We all hear the word “COST” frequently in our day to day life. But have you ever heard the term “TARGET COSTING”?   Here’s all you need to know about target costing which will help you to keep yourself updated.

Continue Reading about 4 years ago
Walmart strategy- Every Day Low Pricing Model
Macro Moves

Walmart strategy- Every Day Low Pricing Model

We see a lot of supermarket chains around us. Big Bazaar, D-Mart, V-Mart are some names that have gone huge and later released their IPO. Supermarket chains have expanded from metro cities to now smaller towns. One thing that unequivocally attracts people to the Supermarkets stores is their low pricing.

Continue Reading about 4 years ago