Legal
Series marks or Series of trademarks refer to a plurality of marks which have either a common suffix or prefix. The 'Mc' series in McDonald's is an excellent illustration of a series mark. This family of trademarks includes McCafe, McPuff, Chicken McNuggets, McVeggie, and many others. It is a relatively new concept, however, there are some provisions for it in the Trademarks Act of 1999.
Series marks help form an association amongst the products as they fall within the same family of marks and distinguish them from the other range of products. These series of marks can be registered within one application whereby certain particular characters can be granted additional protection.
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about 5 years ago