Zerodha: A Success Story of Discount Broking
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Zerodha: A Success Story of Discount Broking

Do you wonder that even after being a discount broker how does Zerodha make money? In just 9 years how did Zerodha become the largest stockbroker?

Continue Reading about 4 years ago
What is the Impact of UPI on e-wallets?
Macro Moves

What is the Impact of UPI on e-wallets?

Have you been searching for rangoli lately instead of embracing your inner Picasso this Diwali? Were you ‘the responsible kid’ all of a sudden to pay all due bills on time this Diwali?

Continue Reading about 5 years ago
The Toyota-Suzuki Partnership
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The Toyota-Suzuki Partnership

The Indian Automobile sector is facing a tough year. Sales of automobiles are at an all-time low. Every individual manufacturer is struggling to make a profit. Further, the rise of Electric vehicle usage has compounded their woes. The alliance between Toyota and Suzuki has garnered quite an interest due to these circumstances. Can they together ride through this economic uncertainty?

Continue Reading about 5 years ago
The Business Model of Paytm
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The Business Model of Paytm

Did you ever think that a 'Half cup chai' could be bought through online payment? Being a 90's kid, I still remember the struggle to get the change of a Rs. 500 note to buy my favorite Rs 5 Ice-cream. That excitement of scratching the recharge coupon in the hope of getting some additional benefit.. In 2010 came  a revolution when Vijay Shekhar Sharma launched Paytm.

Continue Reading about 5 years ago
Zomato Business Model: Know How Zomato Earn Money
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Zomato Business Model: Know How Zomato Earn Money

Are you a foodie? If yes, I’m sure Zomato crosses your mind and pops up on your phone with delicious offers for ‘n’ number of times. I’m also certain that you would’ve wondered how does Zomato make money even after providing such tempting discounts. Isn’t it?

Continue Reading about 5 years ago
What is SaaS? How is it helping businesses worldwide?
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What is SaaS? How is it helping businesses worldwide?

If there is going to be a buzzword of the decade, it would be the 'Startups.' Start-ups now govern the entire ecosystem around us. Be it food, taxi, travel, education- you name it. India comes up with around 900 start-ups every year. Have you ever wondered where does the infrastructure for all these new companies come? Where do they store the information, run their products, or perform the transaction?

Continue Reading about 5 years ago
How is Data the New Oil?
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How is Data the New Oil?

"Data is the new oil" has become so clichéd as a statement as saying "God Bless You" when one sneezes. If there would be competition to create a single unique sentence with the word 'data,' I bet everyone would lose; everyone would repeat this line now so well etched in our minds.

Continue Reading about 5 years ago
How is Indigo making Profits?
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How is Indigo making Profits?

Have you ever wondered that how India’s largest airline operator IndiGo operated by Interglobe Aviation flies high despite the tumultuous nature of the airline industry? Well, the answer is the business model on which the carrier operates. The business model, known as the Sale and Leaseback Model, has been one of the consistent reasons for the carrier's soaring profits.

Continue Reading about 5 years ago
How Does Oyo Rooms Make Money?
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How Does Oyo Rooms Make Money?

If someday one wrote about the India Start-ups story, it would remain unfinished without the story of Oyo Rooms. Starting as any other company trying to find its space in the Indian dot-com revolution to now being dubbed as an 'Indian AirBnB,' Oyo’s story has become the case study for management institutions.

Continue Reading about 5 years ago
International Trademark Registration
Legal

International Trademark Registration

The registration of a trademark in the domestic market is rather different from that in the international one as the benefits provided to the proprietor in both the cases differ significantly. The registration process provided for both of them is also different. Encouraging the registration of trademarks internationally was made possible because of the Madrid System. India consented to the system by becoming a signatory to the Madrid protocol and a member of the World International Property Rights Organisation (WIPO) in 2013.  

Continue Reading about 5 years ago
Zomato’s Dilemma: Restaurants or Customers, Who is more important?
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Zomato’s Dilemma: Restaurants or Customers, Who is more important?

Imagine that you buy two tickets for Las Vegas and you need not bear any additional cost for accommodation, for gambling in some of the world’s biggest casinos also you have an option for unlimited shopping then it would be so fun know. 

Continue Reading about 5 years ago
All about Series of Marks
Legal

All about Series of Marks

Series marks or Series of trademarks refer to a plurality of marks which have either a common suffix or prefix. The 'Mc' series in McDonald's is an excellent illustration of a series mark. This family of trademarks includes McCafe, McPuff, Chicken McNuggets, McVeggie, and many others. It is a relatively new concept, however, there are some provisions for it in the Trademarks Act of 1999. Series marks help form an association amongst the products as they fall within the same family of marks and distinguish them from the other range of products. These series of marks can be registered within one application whereby certain particular characters can be granted additional protection.

Continue Reading about 5 years ago
Importance of Certification Mark
Legal

Importance of Certification Mark

Often we come across advertisements of a Prestige cooker stating that the product is 'ISI certified' or a warning issued in public interest asking the buyer to check their jewelry for a 'hallmark.' A certification mark is a label on a product that shows it meets established standards and regulations. It assures consumers that the product is high-quality, meets specific requirements, and has the necessary documentation.

Continue Reading about 5 years ago
Impact of IL&FS crisis on Indian Economy
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Impact of IL&FS crisis on Indian Economy

It was dark September for India’s financial market when debt repayment defaults by Mumbai-headquartered Infrastructure Leasing & Financial Services Limited (IL&FS) on inter-corporate deposits and commercial papers worth Rs 4.5 billion came into light. There was a fear that all housing finance companies would get resultant liquidity crunch effect and Lehman Brothers- like condition will come back.

Continue Reading about 5 years ago
 How to Amend a Trademark Application
Legal

 How to Amend a Trademark Application

A trademark application, once submitted, can be subjected to specific changes to correct some information that had been provided by the applicant at the time of submission. The correction or an amendment to the application may be necessary for various reasons like incorrect entry or inaccurate filing of the trademark application. The Trade Marks Act 1999 and Rules 2002 authorize rectification of any error in the application made for a trademark. A wrongly registered mark or a mark wrongly remaining on the register may also be rectified under the Trade Marks Act.

Continue Reading about 5 years ago
Can Airtel Broadband resist JioFiber?
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Can Airtel Broadband resist JioFiber?

Have you ever felt that you have been an average student or an average employee at work or just an average person all through life? If yes, then I'm sure a topper seems threatening to you. But, the truth is that a topper can only replace another topper and marginally affect the status of an average student. I have always observed this and have been an average student in school.

Continue Reading about 5 years ago
What are the principles on which WTO Functions?
Legal

What are the principles on which WTO Functions?

Everybody knows WTO as that body which governs the global trade. Though it might not be because it regulates international trade only between the member states. Since there are 160 members and 95% of the world trade, it is more or less accurate that WTO is the regulator of international trade. 

Continue Reading about 5 years ago
Benefits of Startup Registration
Legal

Benefits of Startup Registration

As the governments of the day have started to recognize the importance of entrepreneurs and the businesses and intent to actively support them, we are now entering an era of innovations. As the Indian government is coming forth with multiple initiatives, the environment for starting up is growing warmer each day. It is only smart to stay updated about the government policies and plan accordingly.

Continue Reading about 5 years ago