Wipro: Success story of Azim Premji
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Wipro: Success story of Azim Premji

It has been told and retold to us how the character of human, his attitude towards the problems, and his determination, shapes his future. Then there are few others, whose grit not just transform their own future, but change the lives of many. This is the story of such an Indian entrepreneur, Azim Premji.

Continue Reading about 5 years ago
The business model of InfoEdge
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The business model of InfoEdge

Much before the start-up boom that we have seen in the last 5 years, there was a dot-com boom two decades back. That period is often associated with the dot-com bubble in the US, but it has its own set of success story.

Continue Reading about 5 years ago
How Amazon Became Big: The Growth Story
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How Amazon Became Big: The Growth Story

Apple Inc. is often quoted as an example for start-ups, for starting small and growing big. Amazon too follows those footprints. It started in garage of Jeff Bezos, who left his job as Vice President in D.E.Shaw & Co., to become synonymous with e-commerce a decade later.

Continue Reading about 5 years ago
7 Essential Elements of an Elevator Pitch
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7 Essential Elements of an Elevator Pitch

The wave of Startups has hit the entire world, including India. We often have brilliant business plans, but not enough funds to execute them. Such is the time when we approach investors with a brilliant elevator pitch. But why would the investors invest their funds for our ideas?

Continue Reading about 5 years ago
OYO Rooms: What
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OYO Rooms: What's up with the Unicorn?

Reportedly, more than 500 hotels have exited Oyo since April 2019. Also, the financial loss for the unicorn in FY19 increased 6 times! What’s up with Oyo?

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Zerodha: A Success Story of Discount Broking
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Zerodha: A Success Story of Discount Broking

Do you wonder that even after being a discount broker how does Zerodha make money? In just 9 years how did Zerodha become the largest stockbroker?

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What is the Impact of UPI on e-wallets?
Macro Moves

What is the Impact of UPI on e-wallets?

Have you been searching for rangoli lately instead of embracing your inner Picasso this Diwali? Were you ‘the responsible kid’ all of a sudden to pay all due bills on time this Diwali?

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The Toyota-Suzuki Partnership
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The Toyota-Suzuki Partnership

The Indian Automobile sector is facing a tough year. Sales of automobiles are at an all-time low. Every individual manufacturer is struggling to make a profit. Further, the rise of Electric vehicle usage has compounded their woes. The alliance between Toyota and Suzuki has garnered quite an interest due to these circumstances. Can they together ride through this economic uncertainty?

Continue Reading about 5 years ago
The Business Model of Paytm
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The Business Model of Paytm

Did you ever think that a 'Half cup chai' could be bought through online payment? Being a 90's kid, I still remember the struggle to get the change of a Rs. 500 note to buy my favorite Rs 5 Ice-cream. That excitement of scratching the recharge coupon in the hope of getting some additional benefit.. In 2010 came  a revolution when Vijay Shekhar Sharma launched Paytm.

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Zomato Business Model: Know How Zomato Earn Money
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Zomato Business Model: Know How Zomato Earn Money

Are you a foodie? If yes, I’m sure Zomato crosses your mind and pops up on your phone with delicious offers for ‘n’ number of times. I’m also certain that you would’ve wondered how does Zomato make money even after providing such tempting discounts. Isn’t it?

Continue Reading about 5 years ago
What is SaaS? How is it helping businesses worldwide?
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What is SaaS? How is it helping businesses worldwide?

If there is going to be a buzzword of the decade, it would be the 'Startups.' Start-ups now govern the entire ecosystem around us. Be it food, taxi, travel, education- you name it. India comes up with around 900 start-ups every year. Have you ever wondered where does the infrastructure for all these new companies come? Where do they store the information, run their products, or perform the transaction?

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How is Data the New Oil?
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How is Data the New Oil?

"Data is the new oil" has become so clichéd as a statement as saying "God Bless You" when one sneezes. If there would be competition to create a single unique sentence with the word 'data,' I bet everyone would lose; everyone would repeat this line now so well etched in our minds.

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How is Indigo making Profits?
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How is Indigo making Profits?

Have you ever wondered that how India’s largest airline operator IndiGo operated by Interglobe Aviation flies high despite the tumultuous nature of the airline industry? Well, the answer is the business model on which the carrier operates. The business model, known as the Sale and Leaseback Model, has been one of the consistent reasons for the carrier's soaring profits.

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How Does Oyo Rooms Make Money?
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How Does Oyo Rooms Make Money?

If someday one wrote about the India Start-ups story, it would remain unfinished without the story of Oyo Rooms. Starting as any other company trying to find its space in the Indian dot-com revolution to now being dubbed as an 'Indian AirBnB,' Oyo’s story has become the case study for management institutions.

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International Trademark Registration
Legal

International Trademark Registration

The registration of a trademark in the domestic market is rather different from that in the international one as the benefits provided to the proprietor in both the cases differ significantly. The registration process provided for both of them is also different. Encouraging the registration of trademarks internationally was made possible because of the Madrid System. India consented to the system by becoming a signatory to the Madrid protocol and a member of the World International Property Rights Organisation (WIPO) in 2013.  

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Zomato’s Dilemma: Restaurants or Customers, Who is more important?
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Zomato’s Dilemma: Restaurants or Customers, Who is more important?

Imagine that you buy two tickets for Las Vegas and you need not bear any additional cost for accommodation, for gambling in some of the world’s biggest casinos also you have an option for unlimited shopping then it would be so fun know. 

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All about Series of Marks
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All about Series of Marks

Series marks or Series of trademarks refer to a plurality of marks which have either a common suffix or prefix. The 'Mc' series in McDonald's is an excellent illustration of a series mark. This family of trademarks includes McCafe, McPuff, Chicken McNuggets, McVeggie, and many others. It is a relatively new concept, however, there are some provisions for it in the Trademarks Act of 1999. Series marks help form an association amongst the products as they fall within the same family of marks and distinguish them from the other range of products. These series of marks can be registered within one application whereby certain particular characters can be granted additional protection.

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Importance of Certification Mark
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Importance of Certification Mark

Often we come across advertisements of a Prestige cooker stating that the product is 'ISI certified' or a warning issued in public interest asking the buyer to check their jewelry for a 'hallmark.' A certification mark is a label on a product that shows it meets established standards and regulations. It assures consumers that the product is high-quality, meets specific requirements, and has the necessary documentation.

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