Business
Remember when we had to wait 7-10 days for a delivery? Yeah, just a few years ago, we were all glued to our "my orders" section, obsessively tracking our packages, praying they'd arrive a little early— or at least on time. The excitement of that "out for delivery" notification was real.
Then came 2-day deliveries, and we thought, "Wow, that's fast!" But now? A whole two days feels like an eternity. We want things abhi, abhi, abhi—like an errant child throwing a tantrum for a candy bar.
This race for instant gratification has given rise to a new breed of retail: quick commerce, where your order zooms through the streets and lands at your doorstep in record time.
Of course, seeing the scope, everyone wanted a slice of the segment. Zepto, Blinkit, BigBasket, and Swiggy Instamart all started vying for your attention. And Reliance wasn't gonna be left behind.
So, it did what it does best and looked for a shortcut to enter the game by acquiring Dunzo. It was a total disaster. Think about it: when was the last time you saw a Dunzo delivery partner?
It's almost ironic that Dunzo was the one to start the whole "get it in minutes" trend. So, how did this pioneer fail? Let's find out!
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about 3 months ago