Macro Moves
In marketing, there's a concept called 'Localization.' According to this concept, a company customizes its product based on the needs of the market in which it is selling. A classic example of this is the introduction of 'Mc Aloo Tikki' burger by McDonald's in India. By the way, it was not innovation or some positive marketing strategy, but McDonald's was forced into this. After McDonald's introduced its classic Beef Burger in India, it had to face mass retaliation as it had inadvertently hurt Indians' sentiments. But, then it introduced a range of localized products, and you see, it's working for it fine now.
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about 4 years ago