Himalaya: The company that bottled Ayurveda
Brand Games

Himalaya: The company that bottled Ayurveda

Our story today started 90 years ago. Deep in the thick forests of Burma, a few elephants were going frantic. A man was out on his nature walk when he saw the elephants so restless. He stood at a distance and observed them. There came another man who fed them some leaves, as it looked from the distance. He kept observing the elephants, and in a while, they were calmed down and as quiet as a cool breeze. 

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How Coca-Cola killed Thums up
Big Shots

How Coca-Cola killed Thums up

It all began in India in the early 1950s; the country was newly released from the shackles of British Rule- free & ready to grow. A company from far away in Atlanta had its eyes on the Indian market wanting to introduce a new style of beverage intending to take over the Indian beverage industry by storm. The company was... Drum rolls… COCA-COLA!

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HUL
Brand Games

HUL's first copy: Emami

Cheater cheater, pumpkin eater. Had a brand, but could not keep up.  How do you start your day? I’ll go first. I brush (use the red Closeup), have my morning tea (usually Red Label, occasionally Lipton), shower (Dove, on days I want a milk soap, Pears, on days I want glycerine), and then doll up for office (Lakme). All brands of Hindustan Unilever Ltd.

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How I became the CEO of Twitter - CV of Parag Agrawal
Brand Games

How I became the CEO of Twitter - CV of Parag Agrawal

Khamma Ghani. I am Parag Agrawal. And this is the story of my life. 

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How to Repeal Laws in India?
Constitutional developments

How to Repeal Laws in India?

Many amongst us are almost familiar with the law-making process in India wherein a bill is passed by both the Houses of Parliament and then it is sent to the president for assent. But what about its repeal? Only a few would have the idea as to repeal or nullification of the laws in India. Around 58 Acts have been repealed by far. As we have seen that after a lot of resistance from the farmers; PM Modi on the auspicious occasion of Guru Nanak Jayanti addressed the nation that the government will repeal the three new farm laws in the upcoming Winter session of Parliament despite constant efforts made by the Government to convince the farmers on the benefits of the farm laws. Now, the word “repeal” here means to withdraw, annul or revoke any Act of Parliament. But why & how? To know these, read this article.

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What is Swing Trading & its Strategies?
Stock Market

What is Swing Trading & its Strategies?

“Paisa, paise ko kheechta hai.” Well, it doesn’t do that sitting duck in an account either. Well ok, the account thing may be incorrect but there is no significance in said growth. With the passage of time, money loses its purchasing power, i.e., its value decreases. This is where investment comes in. The point of investment, irrespective of the instrument, is to grow the initial money spent at a rate faster than the speed at which money loses its value.

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Factors to consider before taking an education loan
Finance

Factors to consider before taking an education loan

Padhega India tabhi toh badhega India. But quality education has become a luxury to a middle-class person in India. The college admission seasons will be starting shortly in India, and students often find themselves in the dilemma of whether adding to debts is really worth it or whether they are stretching their legs beyond the coverlet.

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How to save your investment before Delisting of Shares?
Stock Market

How to save your investment before Delisting of Shares?

“Meri ball, mere rules! Yahan ball wapas nahi milti, ye colony main nahi khelenge!” We’ve either been this kid or played with this kid and to be honest, it’s a fair demand. If the environment is not too friendly, sometimes it’s best to just pick up your belongings and set up shop in familiar “grounds”.

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Top 5 Micro-Cap Companies in India
Stock Market

Top 5 Micro-Cap Companies in India

Everyone loves a good underdog story; the humble beginnings, the struggle, and eventual success. If it's something we've learned from years of very cheesy movies is that you should never judge a book by its cover because you never know if the little guy might be carrying some big guns.

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Why 2021 is the Golden year for Indian IPO
Business

Why 2021 is the Golden year for Indian IPO's?

What a remarkable year it is for the Indian stock market. The way it revived from the 2020 crash and reached new heights was spectacular. This journey would have been incomplete without the IPO show. 

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How to Identify Market Reversal Using Piercing Pattern?
Finance

How to Identify Market Reversal Using Piercing Pattern?

Trading’s exciting; adrenaline inciting. No investor must miss out on this amazing feeling. Today, we present to you a top-notch tool to identify a potential downward to upward trend reversal pattern. This iconic tool is called “Piercing Pattern.” 

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Difference between FIR & Complaint
Criminal Law

Difference between FIR & Complaint

As it is widely acclaimed that “Crime prevention is everybody’s business”, thus, the primary objective of our criminal law is to protect the law and order in society from the criminals and the law breakers. This leads us to an important question that is how we can contribute to the same? The simple answer is to report the occurrence of an offence. 

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The Reality of Big Billion Days & Great Indian Festival
Business

The Reality of Big Billion Days & Great Indian Festival

“SALE! SALE! SALE!” Sounds familiar? Remember those days when companies used such hook-lines to darw our attention? Things have changed completely now. Most companies use different ways to hook us in with massive sales and discounts.

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5 Option Trading Strategies
Finance

5 Option Trading Strategies

“The goal of a successful trader is to make the best trades. Money is secondary.” This quote by one of the best teachers for traders, Alexander Elder, conveys that the initial focus should be on getting the trading strategy right. At the same time, money is only the reward for a carefully judged trade work.

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The J-Curve Effect: An Overview
Macro Moves

The J-Curve Effect: An Overview

Every theory in economics provides a rational approach towards decision-making with a number of curves & graphs. Economics is incomplete without a graphical illustration starting from demand curve to yield curve and what not!

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Top 5 PSU Stocks to Invest in India
Invest

Top 5 PSU Stocks to Invest in India

Usually, when we hear of PSUs, we believe that these companies are inefficient and lag in quality standards. The fear of these blocking the scarce resources of the country prevails, but there are always exceptions! Some of them function much better than private organizations and aim at societal development, making billions of cash every year. Which is why, strategically investing in these PSUs can prove to be good long-term investments.

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Zee-Sony Merger Deal : What’s beyond the hype?
Business

Zee-Sony Merger Deal : What’s beyond the hype?

Zee Entertainment Ltd has been making headlines for the past two weeks for good reasons. Hardly had its share price been locked in the 5% upper circuit the previous week, then it made a fresh 52-week high and again hit the 20% upper circuit this week!

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Why is Marital Rape still not a crime in India?
Criminal Law

Why is Marital Rape still not a crime in India?

While practically every nation in the world recognises unwanted sexual contact between a husband and a wife as a crime, India yet remains to be one of thirty-six nations that has yet to prosecute marital rape. It is a socially accepted norm that after engaging in a marital relation, a wife is considered to give her husband eternal agreement to have sexual relations with her. This makes it highly essential to bring out changes in the marital laws of nations worldwide in order to establish rule of equality and maintain order of justice, especially in a “Nation of Goddesses” like India.

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