IPR Protections: Before and After Launching the Startup
Legal

IPR Protections: Before and After Launching the Startup

Nike, the famous footwear brand, lost a legal case against the small clothing business for its iconic slogan of 1988, "Just Do It". How? In 1980, a small business in the U.S. trademarked this phrase for use in clothing. Nike did nothing to protect its own intellectual property rights, ultimately resulting in Nike losing its trademark in the U.S.

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