Business
It’s not every day that one of India’s oldest business groups decides to part ways with a legacy industrial asset.
But Aditya Birla Real Estate Ltd. (ABREL) just did that—divesting Century Pulp and Paper for ₹3,498 crore. And the buyer? None other than ITC, a conglomerate that seems to be expanding quietly but strategically in everything from biscuits to boards.
At first glance, the deal looks transactional—money paid, business handed over. But dig deeper and you'll see something else: this is a case study in corporate reallocation. One group is shedding its industrial past to go big on real estate. The other is doubling down on supply chain control to future-proof its consumer goods empire.
So, why is paper no longer good business for Aditya Birla? And why does ITC think it’s worth ₹3,498 crore?
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about 9 days ago