Do you know how your preference of buying a product affects a business and its competitors? Let's take a situation. If you are sent to the supermarket to buy salt, would you spare any time to decide between Tata Salt, Aashirvaad Salt, or any other brand available? Generally speaking, you wouldn't. You might randomly choose Tata Salt because you saw its unique advertisement sometime back, and it stayed in your mind. This choice of yours increases the sale of Tata salt by one unit in comparison to other brands. This might seem trivial for a small quantity. But yeah, it does make a difference.
about 6 months ago