Important Provisions of Consumer Protection Act

26 Jun 2023  Read 10341 Views

Hey there, fellow consumerist! Have you ever found yourself in a frustrating situation where you put in your hard-earned money and ended up getting a faulty product or receiving subpar services? Well, worry no more! The Consumer Protection Act is here to safeguard your rights and protect you from unfair trade practices.

Today we will enlighten you with important provisions of the Consumer Protection Act and highlight recent amendments and landmark cases. So that once you are done reading this, you are armed with knowledge to avoid being fooled and become a smart shopper in India.

Understanding the Consumer Protection Act

Objectives of CPA:

-Protecting the interests of consumers and ensuring fair trade practices.

-Prevent unfair and restrictive trade practices that exploit consumers.

-Promoting consumer rights, such as the right to safety, right to information, right to choose, and right to be heard.

-Establishment of Consumer Protection Councils: The Act provides for the establishment of the Central Consumer Protection Authority (CCPA) and State Consumer Protection Authorities (SCPAs) to regulate and promote fair trade practices.

-Strict Penalties for Violations: The Act imposes strict penalties on businesses that violate its provisions. It provides for fines, imprisonment, and cancellation of licenses in case of violations.

-Redressal of Grievances: The Act establishes consumer courts and other authorities to provide an efficient and cost-effective mechanism for the redressal of consumer complaints.

 Features of CPA:

- Quick redressal of consumer complaints through an efficient and streamlined process.

- Establishment of consumer dispute resolution commissions to handle consumer grievances effectively and provision for compensation to the customers against the losses incurred.

- Provision for mediation to resolve disputes amicably and avoid lengthy legal procedures.

- Specific provisions for e-commerce disputes to address the unique challenges of online transactions.

- Unfair Trade Practices: The Act prohibits unfair trade practices such as misleading advertisements, false representation, and unfair terms of contract.

- Product Liability: The Act provides for product liability and imposes strict liability on manufacturers, service providers, and sellers for defective products.

Recent Amendments and Instances of Consumer related affairs

- The Consumer Protection Act, 2019 brought significant changes, such as the increase in liability for product manufacturers, product service providers, and sellers of defective products. It also expanded the scope of what constitutes 'unfair trade practices' and 'unfair contracts'.- 

  1. Consumer Protection Act (E-Commerce), 2020

  • This Act provides for the protection of consumers in electronic commerce transactions.

  • It sets out the rights of consumers, the obligations of e-commerce entities, and the procedures for resolving consumer disputes.

  • Some of the key provisions of the Act include the right to information, the right to choose, the right to safety, the right to be heard, the right to redress, and the right to consumer education.

  1. Consumer Protection Rules (Mediation), 2020

  • These Rules prescribe the manner in which mediation of consumer disputes shall be conducted.

  • They set out the qualifications of mediators, the mediation process, and the parties' rights and obligations to mediation.

  • Mediation is a voluntary process, and both parties must agree to participate in it.

  • If mediation is successful, the parties will reach an agreement that is binding on both of them.

  1. Consumer Protection Laws (Consumer Dispute Resolution Commissions), 2020

  • These Laws establish Consumer Dispute Resolution Commissions (CDRCs) to resolve consumer disputes.

  • CDRCs are quasi-judicial bodies, and they have the power to hear and decide consumer complaints.

  • The complaints that can be filed with CDRCs include those related to defective goods or services, deficiency in services, unfair trade practices, and misleading advertisements. 

  1. The Central Consumer Protection Authority (CCPA) 

  • It has been established to protect consumers from unfair trade practices and misleading advertisements. In recent orders in 2022, the CCPA has imposed penalties on 3 companies for their misleading advertisements, including Naaptol and Sensodyne.

  • Naaptol was penalized Rs 10 lakh for its misleading advertisements run on TV 24x7 that had a far-reaching impact on numerous consumers. Sensodyne was penalized Rs 10 lakh for misleading advertisements that claimed its products were "Recommended by dentists worldwide" and "World's No.1 sensitivity toothpaste."

  • These recent amendments aim to modernize consumer protection laws, adapt them to the changing landscape of consumer transactions, and improve the overall consumer experience.

  • On recent affairs of consumer problems, on 20th June 2023, the Department of consumer affairs wrote to Kabir Suri, the president of the National Restaurant Association of India (NRAI), over the brawl that allegedly broke out between customers and restaurant staff in a Noida mall over a service charge of Rs970 on Sunday. A case on service charge guidelines is being heard before the Delhi High Court. Last year, the court had put a stay on the Central Consumer Protection Authority's guidelines barring hotels and restaurants from levying service charges "automatically or by default" Mr. Suri also submitted that the body had taken note of the letter. A member of NRAI, who did not want to be named, said, "Service charge is distributed among the entire staff in most of the cases. Don't we pay convenience fees for railways, airports, and taxis? It (service charge) is fundamentally the same thing.

What do you guys think about this? Should service charges be made compulsory for customers or something that should come voluntarily from the customer based on the services rendered by the restaurant? 

What to do if you are a dissatisfied customer?

If you're dissatisfied with a product or service, don't just let it slide! You have the right to seek justice. Here's how you can file a consumer complaint:

Step 1: Gather evidence and relevant documents, such as invoices, receipts, and warranty cards.

Step 2: Approach the concerned seller or service provider to resolve the issue.

Step 3: If the issue remains unresolved, draft a complaint on a simple piece of paper (no need for a stamp) detailing the problem and the desired resolution.

Step 4: The complaint should comprise all the facts necessary for the cause of action 

Step 5: Submit the complaint to the appropriate Consumer Dispute Resolution Commission or the Consumer Mediation Cell, depending on the nature of the dispute. Keep in mind that your complaint should fall under the competent jurisdiction of the consumer forum.

Step 6: Verification and affidavit should be affixed with the complaint stating that all the facts and claims made in the complaint are true and correct.

Step 7: The signature should be put at the end of the complaint. The consumer may argue his case on his own or through his authorized representative. 

Step 8: The complaint must be filed within two years from the date the cause of action arose. In case of delay, sufficient reasons have to be given to the forum so it may allow the complaint to be filed.

Important Consumer Rights You Must Know

Consumers hold several rights that are often violated by crooked businesses. Here are a few vital ones:

A. Right to Safety: You have the right to expect safe and reliable products or services. For example, if you buy a toaster and it spontaneously combusts, that's clearly not safe and you can file a consumer complaint against the same.

B. Right to Information: Sellers must provide accurate information about products, including ingredients, manufacturing dates, and potential risks. Remember that time you ordered a hand tossed margherita but received one with questionable toppings? Yup, that's a violation!

C. Right to Redressal: In case of a grievance, you have the right to seek compensation, refund, or replacement. That expired yogurt you bought? It's time to demand a fresh one or get your money back!

D. Right to Consumer Education: Businesses should educate consumers about their rights and responsibilities. Don't be fooled by clever marketing tactics or false promises; they say knowledge is power and are absolutely right.

Landmark Cases on Consumer Protection Act

Several landmark cases have been decided under the Consumer Protection Act. Some of the most notable cases include:

  • In the case of Dinesh Parshad Raturi v. Bata India Limited, the complainant, Mr. Raturi, purchased a pair of shoes from a Bata store and was charged Rs. 3 for a paper bag bearing the advertisement name of the shop 'BATA', which he did not intend to purchase. The complainant argued that it was the store's responsibility to provide the carry bag and that he was being used as an advertising agent for Bata India Limited at his own expense. Bata India defended its action by stating that the charge for the carry bag was for environmental safety purposes. The issue at hand was whether charging for paper carry bags amounted to an unfair trade practice. The consumer forum ruled that Bata India had engaged in unfair trade practice by compelling the complainant to purchase the carry bag worth Rs. 3, especially considering that Bata India could have provided it free of cost if they were genuinely concerned about the environment. 

  • In the case of the National Consumer Disputes Redressal Commission v. L.I.C., it was held that insurance companies could not deny claims on technicalities. The NCDRC held that the LIC had failed to act in good faith when it denied a claim for the death of a customer's husband. The ruling has been welcomed by consumer groups, who argue that it will help to protect consumers from unfair treatment by insurance companies.

  • In the case of Consumer Unity and Trust Society (CUTS) v. Union of India it was  established the right of consumers to be heard and to participate in the settlement of consumer disputes

Conclusion

Being aware of your consumer rights is fundamental, especially with the rise of E-commerce business in India. It becomes critical to know your rights and duties as a responsible customer. The Consumer Protection Act empowers you to take action against unfair trade practices and ensures that businesses are held accountable for their actions. Remember, your voice matters, and by filing complaints and seeking redressal, you contribute to a fairer and more consumer-friendly society. Have you ever encountered an unfair trade practice? How did you handle it? Share your experiences and thoughts in the comments below!

FAQs (Frequently Asked Questions) on consumer Protection Act

1. What is the Consumer Protection Act and its objectives?

- The Consumer Protection Act aims to protect consumer interests and ensure fair trade practices. Its objectives include preventing exploitation, promoting consumer rights, establishing consumer protection councils, and imposing penalties for violations.

2. Can stores charge customers for carry bags bearing their brand logos?

- No, the brand stores cannot charge you for the carry bags bearing their brand logos as, in this case, the customer is used by the brand as an “advertising agent” for the respective brand at its own expense.   

3. What are the recent amendments to consumer protection laws?

- Recent amendments include the Consumer Protection Act (E-Commerce), 2020, focusing on regulating online transactions; the Consumer Protection Rules (Mediation), 2020, providing guidelines for mediation in consumer disputes; and the Consumer Protection Laws (Consumer Dispute Resolution Commissions), 2020, establishing commissions at different levels for prompt resolution of consumer complaints.

4. How can dissatisfied consumers seek redressal?

- Dissatisfied consumers can file a consumer complaint by gathering evidence, approaching the concerned seller or service provider, drafting a complaint, and submitting it to the appropriate Consumer Dispute Resolution Commission or Consumer Mediation Cell. Complaints should be filed within two years from the date of the cause of action.

5. What are some important consumer rights?

- Consumers have the right to safety, information, redressal, and consumer education. They can expect safe products or services, accurate information, seek compensation or replacement for grievances, and be educated about their rights and responsibilities.

Remember, being an informed consumer empowers you to protect your rights and contribute to a fair and consumer-friendly society.

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About the Author: Devansh Dixit | 35 Post(s)

Devansh is a 4th-year law student from Amity Law School Noida (Uttar Pradesh), currently interning at Finology Legal. He is specialising in business and commercial laws. 

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