When a 95 year old defeated America
Brand Games

When a 95 year old defeated America's Biggest Furniture Brand

Do you know who "Rosie the Riveter" is? She is a character from the American Industrial Movement meant to inspire women to join the workforce. The bandana-clad Rosie was an inspiration. She led the femme-Americana to join the very male-led industries as aviation, arms & ammunition, and the forces.

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Is Micromax secretly a Chinese Company?
Startups

Is Micromax secretly a Chinese Company?

An Indian smartphone brand, which once was a market leader with more than 50% market share, has a market share of 0.5% today.

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How Carpenters created Fevicol
Brand Games

How Carpenters created Fevicol

“Pehle Law ki padhai Ki...Uske baad Bharat Chhodo Andolan kiya...Uske baad Law khatam karke wood trading aur import business karne laga. Agar import business karna tha toh law kyu kiya?”

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Himalaya: The company that bottled Ayurveda
Brand Games

Himalaya: The company that bottled Ayurveda

Our story today started 90 years ago. Deep in the thick forests of Burma, a few elephants were going frantic. A man was out on his nature walk when he saw the elephants so restless. He stood at a distance and observed them. There came another man who fed them some leaves, as it looked from the distance. He kept observing the elephants, and in a while, they were calmed down and as quiet as a cool breeze. 

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Ranbaxy : Family Feud, Scams and More
Business

Ranbaxy : Family Feud, Scams and More

Everyone has a role in their family, mine is Dawai ka Ramu Kaka(I am responsible for fetching medicines in my household, sometimes mine too).

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The Coconut Oil Mafia, HUL
Big Shots

The Coconut Oil Mafia, HUL

Take a deep breath and think about your childhood, the memories of the first day of school, or the summer holidays, those silly fights with the siblings, and that bachpan ka ghar. There is no end to these memories and one among such is, Mummy ke hath ki oil-champi especially on those chilly winters!  

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MRF: From selling Balloons on the streets to becoming a Tyre Giant
Brand Games

MRF: From selling Balloons on the streets to becoming a Tyre Giant

The year is 1946, and a young man named K.M Mammen Mappillai is wandering around the streets of Madras selling balloons. Born to a Christian family in Kerala with nine other siblings, Mammen had no idea that those balloons were building blocks to his success. 

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Club Mahindra: Trip or a Trap?
Brand Games

Club Mahindra: Trip or a Trap?

As a little girl, I loved the ice cream wale bhaiya who would come to sell ice-creams to us on our doorsteps. I would buy a ₹10 ice cream almost every day and felt personally connected to him. But one day, he said, “You give me ₹1000 today, and I’ll give you free ice creams for the next ten years;” the supporting argument being, “today what costs you ₹10 might be ₹25 in the next ten years because prices rise every year.”  

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The Murder Mystery of T-Series
Brand Games

The Murder Mystery of T-Series

Today’s story is quite filmy. There’s a struggle, theft, murder, conspiracy, and so much more! But before diving into the story, we need to meet the protagonists.

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How Colgate made you an Addict
Big Shots

How Colgate made you an Addict

I remember the simpler times back in 1st standard, when I would be easily excited by something as plain as a small tube of toothpaste, a toothbrush, and some stickers handed out to me by young men and women in white lab coats.

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How I became the CEO of Twitter - CV of Parag Agrawal.
Brand Games

How I became the CEO of Twitter - CV of Parag Agrawal.

Khamma Ghani. I am Parag Agrawal. And this is the story of my life. 

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ZOMATO: The Journey from Zero to One
Brand Games

ZOMATO: The Journey from Zero to One

“There is always a good problem to solve” Deepinder Goyal.

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How Partition created the Mahindra & Mahindra Group
Big Shots

How Partition created the Mahindra & Mahindra Group

7 decades ago, a steel trading company, Mahindra and Muhammad, was incorporated by a group of three people. Two were the Mahindra Brothers, and the third was Muhammad.Fate had something else in store, and Muhammad moved across the border after the India-Pakistan partition. It then became Mahindra and Mahindra. The Mahindra and Mahindra we know of today. 

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Asian Paints is an IT Company!
Brand Games

Asian Paints is an IT Company!

Wait! Before you click off, no, I’m not crazy. Asian PAINTS is indeed an IT company. And as bizarre as that sounds, Asian Paints’ secret to its 60+ years-long success is, foraying into the IT sector. Lemme elaborate with a scene.

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Royal Enfield: Owner Siddhartha Lal
Brand Games

Royal Enfield: Owner Siddhartha Lal's Success Story

“ I just saw it, and I fell in love with it. That motorcycle became my real companion.” - Siddhartha Lal.

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Narayana Health: The factory of Cheapest Heart Surgeries
Big Shots

Narayana Health: The factory of Cheapest Heart Surgeries

In the early 1950s, nobody would have known that a boy born in a tiny village in Karnataka would revolutionize how the Healthcare Industry works. Devi was the eighth of nine children born in a humble background. Pampered by his mother, he was also ambitious as a boy on a Mission from an early age.

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What are the Future Prospects of Quick Service Restaurants in India?
Business

What are the Future Prospects of Quick Service Restaurants in India?

Ever experienced the need for midnight munchies? Or afternoon munchies? Maybe even morning munchies? Well, perhaps there is such a thing as “thinking about food too much.” But let’s be honest, if you’ve existed, you’ve craved food that isn’t “Ghar ka khana.”

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Revenue model of Insurance companies
Business

Revenue model of Insurance companies

Insurance company payouts! We’ve seen the dramatic presentation of these in various media where someone’s life is put in peril to release a massive payday in the form of insurance ke paise or we see the “besahara family” looking for respite in the form of insurance ke paise.

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