Ranbaxy : Family Feud, Scams and More
Business

Ranbaxy : Family Feud, Scams and More

Everyone has a role in their family, mine is Dawai ka Ramu Kaka(I am responsible for fetching medicines in my household, sometimes mine too).

Continue Reading about 3 years ago
The Coconut Oil Mafia, HUL
Big Shots

The Coconut Oil Mafia, HUL

Take a deep breath and think about your childhood, the memories of the first day of school, or the summer holidays, those silly fights with the siblings, and that bachpan ka ghar. There is no end to these memories and one among such is, Mummy ke hath ki oil-champi especially on those chilly winters!  

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MRF: From selling Balloons on the streets to becoming a Tyre Giant
Brand Games

MRF: From selling Balloons on the streets to becoming a Tyre Giant

The year is 1946, and a young man named K.M Mammen Mappillai is wandering around the streets of Madras selling balloons. Born to a Christian family in Kerala with nine other siblings, Mammen had no idea that those balloons were building blocks to his success. 

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Club Mahindra: Trip or a Trap?
Brand Games

Club Mahindra: Trip or a Trap?

As a little girl, I loved the ice cream wale bhaiya who would come to sell ice-creams to us on our doorsteps. I would buy a ₹10 ice cream almost every day and felt personally connected to him. But one day, he said, “You give me ₹1000 today, and I’ll give you free ice creams for the next ten years;” the supporting argument being, “today what costs you ₹10 might be ₹25 in the next ten years because prices rise every year.”  

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The Murder Mystery of T-Series
Brand Games

The Murder Mystery of T-Series

Today’s story is quite filmy. There’s a struggle, theft, murder, conspiracy, and so much more! But before diving into the story, we need to meet the protagonists.

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How Colgate made you an Addict
Big Shots

How Colgate made you an Addict

I remember the simpler times back in 1st standard, when I would be easily excited by something as plain as a small tube of toothpaste, a toothbrush, and some stickers handed out to me by young men and women in white lab coats.

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How I became the CEO of Twitter - CV of Parag Agrawal
Brand Games

How I became the CEO of Twitter - CV of Parag Agrawal

Khamma Ghani. I am Parag Agrawal. And this is the story of my life. 

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ZOMATO: The Journey from Zero to One
Brand Games

ZOMATO: The Journey from Zero to One

“There is always a good problem to solve” Deepinder Goyal.

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How Partition created the Mahindra & Mahindra Group
Big Shots

How Partition created the Mahindra & Mahindra Group

7 decades ago, a steel trading company, Mahindra and Muhammad, was incorporated by a group of three people. Two were the Mahindra Brothers, and the third was Muhammad.Fate had something else in store, and Muhammad moved across the border after the India-Pakistan partition. It then became Mahindra and Mahindra. The Mahindra and Mahindra we know of today. 

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Asian Paints is an IT Company!
Brand Games

Asian Paints is an IT Company!

Wait! Before you click off, no, I’m not crazy. Asian PAINTS is indeed an IT company. And as bizarre as that sounds, Asian Paints’ secret to its 60+ years-long success is, foraying into the IT sector. Lemme elaborate with a scene.

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Royal Enfield: Owner Siddhartha Lal
Brand Games

Royal Enfield: Owner Siddhartha Lal's Success Story

“ I just saw it, and I fell in love with it. That motorcycle became my real companion.” - Siddhartha Lal.

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Narayana Health: The factory of Cheapest Heart Surgeries
Big Shots

Narayana Health: The factory of Cheapest Heart Surgeries

In the early 1950s, nobody would have known that a boy born in a tiny village in Karnataka would revolutionize how the Healthcare Industry works. Devi was the eighth of nine children born in a humble background. Pampered by his mother, he was also ambitious as a boy on a Mission from an early age.

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What are the Future Prospects of Quick Service Restaurants in India?
Business

What are the Future Prospects of Quick Service Restaurants in India?

Ever experienced the need for midnight munchies? Or afternoon munchies? Maybe even morning munchies? Well, perhaps there is such a thing as “thinking about food too much.” But let’s be honest, if you’ve existed, you’ve craved food that isn’t “Ghar ka khana.”

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Revenue model of Insurance companies
Business

Revenue model of Insurance companies

Insurance company payouts! We’ve seen the dramatic presentation of these in various media where someone’s life is put in peril to release a massive payday in the form of insurance ke paise or we see the “besahara family” looking for respite in the form of insurance ke paise.

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Written Down Value Method of Depreciation
Finance

Written Down Value Method of Depreciation

Hey! Have you ever realized that the smartphone you kept in your pocket is not worth as same as you purchased? Why does this happen? Have you ever thought about why a second-hand smartphone costs less than the new one?

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The Reality of Big Billion Days & Great Indian Festival
Business

The Reality of Big Billion Days & Great Indian Festival

“SALE! SALE! SALE!” Sounds familiar? Remember those days when companies used such hook-lines to darw our attention? Things have changed completely now. Most companies use different ways to hook us in with massive sales and discounts.

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Zee-Sony Merger Deal : What’s beyond the hype?
Business

Zee-Sony Merger Deal : What’s beyond the hype?

Zee Entertainment Ltd has been making headlines for the past two weeks for good reasons. Hardly had its share price been locked in the 5% upper circuit the previous week, then it made a fresh 52-week high and again hit the 20% upper circuit this week!

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The Success Story of Nykaa
Startups

The Success Story of Nykaa

Have you ever heard of the Lipstick effect? This is what we also faced during the pandemic last year. It means that during recessions, economic downturns, or when consumers have very little cash in hand, they continue and sometimes increase to spend their money on low-budget luxuries. For instance, during covid, people found solace in their personal care leading to the boost of the skincare and beauty industry.

Continue Reading about 3 years ago